The Agency
About Us
Nearly two decades accompanying footballers' careers from within, with closeness, commitment, and values.
The Story of Marcelo "Bocha" Valeri
Marcelo "Bocha" Valeri was born on January 3, 1973 in the Floresta neighborhood of Buenos Aires. Coming from a humble family, from a very young age he understood the value of effort, sacrifice, and hard work. At 14, he had to leave school to help support his family financially, driven not only by immediate necessity but also by a deep ambition for personal and professional growth.
His ability, intelligence, and commitment were so outstanding that, when he was about to leave school, the director of the institution contacted his parents to ask them to keep him enrolled. However, Marcelo chose to follow the path life had set for him, convinced that work and perseverance would be the tools to build his future.
His story within football began in 2007, when he met Darío Ismael "Pipa" Benedetto, the first player to place his trust in him. From that moment on, he began his career as a player representative, building strong relationships within the football world and accompanying the development of players who would later go on to have outstanding professional careers, including Franco Jara, Víctor Cuesta, Iván Marcone, and many more.
"We represent players, we accompany people."
With nearly two decades of experience, Marcelo has built a reputation based on trust, commitment, and closeness to his clients. Throughout his career, he has accompanied more than 90 professional footballers in the development of their sporting and personal careers, and has participated in negotiations with top-level institutions such as Elche CF (Spain), Defensa y Justicia, Unión La Calera (Chile), and Club Tijuana (Mexico), among others.
Under his representation, numerous players made important strides in their careers. Darío Benedetto was transferred to Olympique de Marseille and became one of Boca Juniors' most prominent strikers; Franco Jara made the leap to Sport Lisboa e Benfica; Iván Marcone built a distinguished international career passing through Cruz Azul and Boca Juniors; while Gabriel Rojas recently completed his transfer to Cruzeiro of Brazil. Many of these footballers also had the honor of representing the Argentine National Team.
Today, Marcelo Valeri continues working with the same passion as when he started, accompanying each player closely and personally, convinced that great careers are built on the foundation of effort, trust, and values.
+150
Clubs
2007
Since
International Representation
Work Philosophy
Our philosophy is based on representing people before players. We understand that behind every athlete there is a story, a family, goals, and dreams that deserve to be accompanied with professionalism, commitment, and transparency.
We work to maximize each footballer's career potential, with personalized follow-up on and off the field. We believe in building sustainable careers, making strategic decisions that prioritize long-term sporting, human, and professional growth.
Commitment
We accompany the player at every stage of their career, with constant support and concrete solutions to every challenge.
Transparency
We build trust-based relationships, with clear and honest communication with our clients, clubs, and strategic partners.
Holistic Development
We drive the sporting, physical, mental, and personal growth of the footballer so they can reach their full potential.
Professional Excellence
We work to the highest standards of management, analysis, and planning, seeking the best opportunities.
International Vision
We build connections and opportunities in different markets, facilitating experiences that enhance every career.
Our Values
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Integrity
We act with honesty, ethics, and responsibility, prioritizing the well-being and interests of those we represent.
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Trust
We build strong and lasting relationships based on transparency and mutual respect.
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Passion
We live football with the same dedication as our players, striving for excellence in every detail.
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Professionalism
We work with planning and discipline to provide the highest quality service at every stage.
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Loyalty
We are there in moments of growth, challenge, and transition, with genuine commitment.
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Respect
We value each person and institution, promoting respectful and collaborative relationships.
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Ambition
We push each player to reach their maximum potential, seeking new opportunities for improvement.
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Excellence
We never settle: we continuously improve to offer the best tools and opportunities.